OOH & Young Audiences: The Power of Physical Presence
Generation Z and Millenials are today the most desirable audience and also the most demanded audience for any brand. They...
Black Friday & OOH Advertising: The Last Message Before the Purchase
The Greek market has been in step with global retail habits for quite a few years now. Black Friday and...
Trust Is the New Reach
From the Attention Economy to the Trust Economy For more than two decades, the advertising industry chased one thing: reach.More...
OOH Moves to the Rhythm of Athens
Athens is a city in constant motion. Every day, from early morning until late at night, millions of people move...
Empowering Students for the Academic Year Ahead
Welcoming the new school year, Politis Group visited the George & Catherine Chatzikonsta Foundation to deliver tangible support to the...
Politis Group: Gold Sponsor of the 90th Thessaloniki International Fair
Politis Group proudly supports the institution of the Thessaloniki International Fair (TIF) as a Gold Sponsor, a landmark event for...
Road Safety Summer Campaign by RSI “Panos Mylonas”
With a disruptive creative concept and messages that instantly capture attention, the Road Safety Institute (RSI) “Panos Mylonas” and The...
A_DAYS 2026: An Initiative Becoming a Landmark for Athens
Following the success of its inaugural edition in August 2025, A_DAYS returns this year, continuing its mission of bringing culture...
How Is Out-of-Home Advertising Measured Today?
For many years, Out-of-Home (OOH) advertising was regarded as a high-visibility medium with limited measurability. Today, that perception has changed...
OOH Frequency: From Visibility to Memory
Why Repetition Is the Real Multiplier of Advertising Effectiveness In advertising, there is one timeless truth: consumers rarely remember a...
Event Sponsor at the WOO Annual Congress 2026 in London
The Politis Group team participated in the WOO Annual Congress & Awards 2026, the premier global gathering for the Out...
Supporting the National SOS 1056 Helpline by “The Smile of the Child”
The campaign “Speak up, there is a solution. We are here for you.” aims to inform and raise public awareness...