With the addition of a new digital screen, the group integrates three high-traffic locations into a large-format, high-spec display network.
Politis OOH continues to invest in the growth and upgrade of its network in Cyprus, further strengthening its presence in the Digital Out-of-Home (DOOH) advertising sector.
In this context, the company installed a new digital advertising display, creating a unified network of three DOOH screens, each featuring 32 sq. m. of advertising space. The network spans three key high-traffic locations:
- Spyrou Kyprianou Avenue towards the Mercedes junction
- 93 Strovolos Avenue, Strovolos
- Tseriou Junction, Strovolos 2
The new digital screens incorporate state-of-the-art technology, featuring automatic brightness adjustment according to ambient light conditions, ensuring high visibility and clarity for the advertising message.
Creating a unified network offers advertisers significant advantages compared to advertising on individual screens. Specifically, it enables simultaneous brand presence across three distinct locations, increases geographic reach and frequency of message exposure, and generates economies of scale through a comprehensive media package.
This investment aligns with Politis OOH’s strategy for selective growth in the Cypriot market, focusing on high-profile, high-traffic locations and large-format, high-specification advertising media. The company’s goal is for every new investment to enhance the commercial value of its network, ensuring that its advertising structures match the standard and prestige of the brands that choose them.
With this new addition, Politis OOH continues to upgrade its infrastructure and expand digital out-of-home advertising capabilities in Cyprus, while contributing to the modernization of the urban advertising landscape.
