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SHAPING A BETTER FUTURE

Social Responsibility

SHAPING CITIES, IMPROVING LIVES

Corporate social responsibility is at the core of our identity. Through impactful initiatives, we transform cityscapes, enrich communities, and create lasting change for both people and the environment.

Road Safety

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  • Awareness Campaigns: Creating and displaying public service messages promoting safe driving.
  • Partnerships with Authorities: Collaborating with traffic police and road safety organizations to promote informational messages.
  • Installation of Safety Equipment & Signage: Implementing solutions such as autonomous crosswalks and pedestrian markings.

Micromobility

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  • Free Advertising Space for Sustainable Transport: Promoting messages encouraging the use of bicycles and e-scooters.
  • Dedicated Parking Areas: Establishing parking stations for scooters and bicycles near advertising spaces.
  • Safe Usage Campaigns: Partnering with micromobility companies to educate the public on the proper and safe use of bicycles and scooters in public spaces.

 

Local Community

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  • Supporting Municipal Initiatives: Providing free advertising space to promote social, cultural, and environmental activities.
  • Empowering Local Businesses: Offering advertising space to small local businesses at preferential rates or free of charge.
  • Community Awareness Campaigns: Showcasing messages for local charities, cultural events, and social initiatives.
  • Volunteer Activities: Engaging company employees in community support actions such as food distribution and public space renovations.

Environment

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  • Eco-Friendly Advertising Structures: Using sustainable materials, including recycled and plant-based inks, paper, and packaging. All used posters are collected and recycled.
  • 100% Green Energy: Equipping all advertising structures with LED lighting and some with solar panels, achieving a 70% reduction in energy consumption.
  • Fuel Reduction: Transitioning to an electric vehicle fleet, cutting fuel consumption by up to 35%.
  • Environmental Education Campaigns: Raising public awareness on sustainable practices and conscious consumption.

Emergency Announcements

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  • Public Notices: Utilizing advertising spaces to display critical announcements in emergencies (e.g., natural disasters, extreme weather, traffic regulations).
  • Collaboration with Authorities & Services: Providing advertising space for messages from Civil Protection, the Police, or other state agencies during crises (e.g., earthquake, wildfire, or health emergency guidelines).
  • Health Advisories: Displaying public health protection guidelines during pandemics or outbreaks.
  • Real-Time Digital Updates: Activating dynamic messages on digital screens for urgent notifications (e.g., road closures, missing persons, evacuation alerts).

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