The Politis Group team participated in the WOO Annual Congress & Awards 2026, the premier global gathering for the Out of Home (OOH) and Digital Out of Home (DOOH) advertising industry, held in London. The annual congress brought together industry leaders and market experts from more than 60 countries, serving as the ultimate international benchmark for the evolution and future of outdoor advertising.
This year’s event, organized by the World Out of Home Organization (WOO), reaffirmed the organization’s pivotal role as the leading international body representing the sector. A key highlight of the congress was the WOO Awards 2026, an esteemed institution celebrating the most innovative, creative, and impactful campaigns in the global OOH and DOOH landscape.
It was a distinct honor for Politis Group to participate as an Event Sponsor of the WOO Awards 2026, actively supporting the organization’s mission and contributing to the advancement of innovation, sustainable growth, and the digital transformation of the industry.
Throughout the congress, the most influential global trends shaping the future of OOH and DOOH were presented. Key areas of focus included the creation of high-quality, multidimensional content, creativity as a core driver of effectiveness, data measurement and campaign performance analytics, as well as sustainability and technological evolution.
Mr. Haris Politis – President of Politis Group, stated, the Politis Group, Mr. Harris Politis, stated:
“Our participation as an Event Sponsor at the WOO Annual Congress & Awards 2026, holds great significance for us, as it reflects our long-standing commitment to supporting institutions that foster innovation, creativity, and international collaboration. Through our continuous presence, we bridge the Greek market with global developments and remain dedicated to investing in solutions that deliver real value.”
With a steady and dynamic presence at the industry’s most prestigious international forums, Politis Group continues to play an active role in shaping the dialogue for the future of outdoor advertising, investing in collaboration, innovation, and the creation of new growth prospects.
