How Is Out-of-Home Advertising Measured Today?
For many years, Out-of-Home (OOH) advertising was regarded as a high-visibility medium with limited measurability. Today, that perception has changed...
OOH Frequency: From Visibility to Memory
Why Repetition Is the Real Multiplier of Advertising Effectiveness In advertising, there is one timeless truth: consumers rarely remember a...
Event Sponsor at the WOO Annual Congress 2026 in London
The Politis Group team participated in the WOO Annual Congress & Awards 2026, the premier global gathering for the Out...
Supporting the National SOS 1056 Helpline by “The Smile of the Child”
The campaign “Speak up, there is a solution. We are here for you.” aims to inform and raise public awareness...
Digital Special Builds in Out-of-Home Advertising
What are Digital OOH Special Builds? At the intersection of physical infrastructure and digital innovation lies the evolution of outdoor...
Special Builds in Out-of-Home Advertising: When OOH Becomes an Experience
What are special builds in out-of-home advertising? OOH Special Builds represent one of the most impactful forms of outdoor communication,...
12 Years Without Georgios Politis
Twelve years have passed since the loss of Georgios Politis, the founder of Politis Group. A pioneering leader and a...
We Support the Kifissia Flower Show 2026
Politis Group, as part of its ongoing commitment to Corporate Social Responsibility (CSR) and with the aim of supporting initiatives...
Proud Sponsor of the Aristotle Onassis Statue Unveiling
With a profound sense of honor and responsibility, Politis Group contributed as a proud sponsor to the unveiling ceremony of...
5 Reasons Why OOH Campaigns Boost Brand Recognition
1. The Power of Physical Presence in Public Spaces There is an unconscious bias in the consumer’s mind: “If it’s...
Gold Sponsor at the AI Hackathon 2026 by ACE
Politis Group consistently invests in innovative technologies that evolve media and enhance urban living. Guided by technological development and the...
Why Combine Influencer Marketing with OOH
Where Physical Presence Meets Digital Influence Out-of-Home (OOH) advertising has always been built around one core objective: maximum visibility. By...