Politis Group, a leading company in the Out-of-Home (OOH) advertising sector with 40 years of experience, announces a strategic partnership with Forgotten, an award-winning Creative Technology studio specializing in CGI and mixed reality content creation, known for producing Fake Out-of-Home (FOOH) videos.
This collaboration marks a new era for Out-of-Home advertising, blending the physical impact of traditional OOH with the limitless possibilities of the digital realm. Politis Group brings its extensive OOH network and expertise, while Forgotten handles the complete production of FOOH projects — from briefing and pre-visualization to filming, 3D visual effects, and final post-production.
Key benefits for advertisers include:
- Extended Reach: FOOH shifts the advertising message from the physical to the digital space, enhancing brand awareness and recognition through stunning visuals.
- Targeted Exposure: The combination of OOH and FOOH allows for flexible message adaptation to different audiences, increasing campaign effectiveness both offline and online.
- High Engagement: Realistic FOOH creations capture attention on social media, boosting engagement and creating viral momentum.
- Creative Freedom: Forgotten’s advanced technologies enable the realization of bold and innovative ideas that would otherwise be cost-prohibitive or technically unfeasible in the physical world.
Together, Politis Group and Forgotten bring a fresh creative perspective to outdoor advertising, offering innovative solutions that bridge the gap between physical and digital sector— where Out-of-Home meets Fake Out-of-Home.
