Politis Group announces its collaboration with the Road Safety Institute (RSI) “Panos Mylonas,” strengthening efforts to raise public awareness and inform citizens about road safety issues. By sponsoring outdoor advertising spaces at key locations across Attica, the Group actively supports the Institute’s initiatives, promoting messages aimed at preventing traffic accidents and protecting human life.
The partnership launches with the campaign “Helmet Wear Everywhere!”, which promotes the use of helmets as a vital tool for safety. A sample of the campaign has already been installed on a bus stop shelter on Athinas Street, drawing public attention thanks to its originality and strong message.
Mr. Haris Politis, President of Politis Group, stated:
“Our collaboration with RSI ‘Panos Mylonas’ is a meaningful initiative to strengthen road safety. As a long-standing member of this city for over 40 years, we are committed to using our advertising spaces to spread messages that save lives. Road safety concerns us all, and we are proud to actively contribute to this cause.”
Outdoor advertising spaces play a key role in raising awareness and educating the public. With strategically placed messages at traffic hubs and urban areas, visual communication becomes a powerful tool for changing behaviors and cultivating a culture of road safety.
This collaboration supports the vision of RSI to reduce traffic accidents and inspires citizens and organizations to adopt initiatives that protect vulnerable road users, such as pedestrians and cyclists.
