Digital OOH Advertising | DOOH Athens

What is Digital Out-of-Home Advertising (DOOH)?

Digital Out-of-Home Advertising refers to any outdoor advertising surface that displays digital content, such as videos or digital images. It can be found in all types of outdoor environments, including main roads, city squares, and public transport areas, and utilizes digital media such as billboards and digital screens at bus stops.
Unlike online formats that can be skipped or ignored, digital advertisements on bus shelters cannot be blocked by the audience.
DOOH advertising allows the display of dynamic content that can change in real time based on data such as time, location, weather, or other personalized real-time conditions. This makes the advertising more relevant, targeted, and ultimately more effective.

Digital Out-of-Home

Advertising Media

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We operate over 400 digital advertising surfaces, ranging from large billboards to bus shelter screens, specifically:

DOOH Billboards Network:
Packages of digital screens distributed across Attica.
DOOH Real-Time:
Digital screen packages for long-term campaigns with real-time message rotation.
DOOH Big Billboards:
Large-format digital screens for high-impact visibility at key locations.
DOOH Bus Shelters:
Digital screens at bus stops for all types of audience-targeting strategies.
DOOH Wrap Shelters:
Combination of static and digital content with exclusive messaging for continuous 24/7 presence.
Syntagma Synchro:
Greece’s premium digital out-of-home advertising located in the heart of Athens.
Amalias Info Point:
Exclusive digital display combined with city visitor information in a high-tourist area.

Advantages of Digital Out-of-Home Advertising

DOOH operates fully digitally and flexibly. Location selection is based on audience and objectives, creative content can be easily adapted, and scheduling can be set by hour and day, allowing precise targeting.

Impressive Digital Content

Vibrant colors and motion that capture attention.

Multiple Messages

Flexibility to display multiple creatives in rotation.

Dynamic Content

Content that changes according to real-time conditions such as time or weather.

Fast and Automated Updates

Quick and flexible replacement or refresh of creatives.

Interactive Campaigns

Enhanced engagement through touchscreens or QR code integration.

Motion Formats

Allowed

Digital out-of-home advertising adapts motion depending on the medium to ensure optimal audience experience and maximum message effectiveness.

Static Digital Image: The simplest form, where the creative remains fixed. Ideal for clear, direct communication emphasizing the brand and core message.
Subtle Animation: Mild motion in one or two areas of the creative to subtly guide attention. Can loop continuously or appear briefly, depending on the medium.
Full Motion Video: Fully animated content that allows dynamic storytelling and strong visual impact. Ideal for brands aiming to convey emotion, narrative, and high audience engagement.

FAQs

Frequently Asked Questions (FAQs)

What is digital outdoor advertising?

Digital outdoor advertising refers to dynamic content displayed on digital screens in public spaces. It utilizes high-definition visuals and motion to capture attention more effectively than traditional signage.

What makes digital OOH advertising more effective than static non digital ones?

Digital OOH is more effective due to its high-impact movement and ability to switch between multiple creatives instantly. It targets specific audiences at the right time, eliminating production delays and printing costs.

Can dynamic campaigns be updated in real time?

Absolutely, dynamic campaigns can be updated instantly via our centralized content management system. This allows brands to respond to live events, news, or inventory changes as they happen.

What are the advantages of LED screens in outdoor advertising?

LED screens offer superior brightness and color contrast, ensuring your message is visible even in direct sunlight. They provide a premium look and the flexibility to display video or high-resolution animations.

How does Politis OOH measure dynamic OOH ads performance?

We utilize our LIS (Location Intelligence Study) to analyze real-time mobility data and audience demographics. This provides advertisers with precise metrics on reach, frequency, and person-level insights through advanced location intelligence.