Η Politis Group, με εμφαση στη βιωσιμτητα και τη βελτιωση της ποιοτητας ζωης, στηριζει τη δραση του Δημου Αθηναιων για την Ευρωπαϊκη Εβδομαδα Μειωσης Αποβλητων. Στοχος της πρωτοβουλιας ειναι η ενημερωση και ευαισθητοποιηση του κοινου σχετικα με την αναγκη για μειωση της σπαταλης τροφιμων και την υιοθετηση βιωσιμων καθημερινων συνηθειων, με κεντρικο μηνυμα: “Μη δινεις τροφη στη σπαταλη!”
To amplify the campaign’s reach, its key messages are displayed across Politis Group’s cutting-edge advertising media, including digital billboards located in high-traffic areas throughout Athens. These visual communications are designed to engage the public effectively and provoke reflection on everyday behaviors.
This initiative forms part of Politis Group’s broader strategic vision to support actions that promote sustainability and environmentally responsible practices. At the same time, it reflects the Group’s dedication to improving the quality of life in urban communities and fostering a future where people and the environment thrive in harmony.
The campaign is carried out in collaboration with the Directorate of Cleaning, Recycling and Mechanical Engineering of the Municipality of Athens, in partnership with EOAN – the Hellenic Recycling Organization, reinforcing a shared commitment to sustainable development and environmental stewardship.
