OOH is the last medium people saw, just 30’ before a purchase.Almost 1 out of 2 individuals (45%) had seen an advertising medium.

Source: OutSmart, The Customer Journey Study, 2018, UK

Effect on the brand +36%

+50% spread positive comments about the brand

Influence on brand advertising +60%

+ 85% spontaneous ad recall

In brand efficiency in total +48%


Dynamic content enhances all important brand metrics of brand effectiveness

Source: Presentation of Conclusions of the 60th FEPE International Conference


OOH is expanding into a social media campaign with no extra advertising budget

1 in 4 in America have posted an instagram image from an OOH adSource: Nielsen, OOh Online activation Survey, US, 03/2017

For every dollar invested in offline media advertising, ooh generates 4x more activity in online actions by the public, compared to tv, radio, print

Source: Nielsen, OOh Online activation Survey, US, 03/2017

IAB UK recently found that one in four users will use their mobile devices to search for something they see in OOH.

Source: rapport, case studies from UK, germany, China, Αustralia and Malaysia, 01/2018

How does OOH affects a brand’s KPI’s?

Trust / social media +82%
Promotions’ effectiveness +47%
Esteem +41%
Trust / TV +37%
Reputation +32%

Source: Rapport, case studies from UK, Germany, China, Australia and Malaysia, Jan 2018

So Why OOH?

  • It creates content for digital campaigns.
  • It offers collaboration opportunities with influencers and works in combination with digital and social media campaigns.
  • Turns every spot into a "live" show.
  • It offers virality and word of mouth opportunities for campaigns, on online channels.
  • It enhances the consumer interaction with the brand / company, and gives the opportunity to strengthen the emotional relationship with the public.