OOH IMPACT
OOH is the last medium people saw, just 30’ before a purchase.Almost 1 out of 2 individuals (45%) had seen an advertising medium.
Source: OutSmart, The Customer Journey Study, 2018, UK
+50% spread positive comments about the brand
+ 85% spontaneous ad recall
OOH & DYNAMIC CONTENT
Dynamic content enhances all important brand metrics of brand effectiveness
Source: Presentation of Conclusions of the 60th FEPE International Conference
FROM OOH TO SOCIAL MEDIA
OOH is expanding into a social media campaign with no extra advertising budget
1 in 4 in America have posted an instagram image from an OOH ad
For every dollar invested in offline media advertising, ooh generates 4x more activity in online actions by the public, compared to tv, radio, print
Source: Nielsen, OOh Online activation Survey, US, 03/2017
IAB UK recently found that one in four users will use their mobile devices to search for something they see in OOH.
Source: rapport, case studies from UK, germany, China, Αustralia and Malaysia, 01/2018
How does OOH affects a brand’s KPI’s?
Source: Rapport, case studies from UK, Germany, China, Australia and Malaysia, Jan 2018
So Why OOH?
- It creates content for digital campaigns.
- It offers collaboration opportunities with influencers and works in combination with digital and social media campaigns.
- Turns every spot into a "live" show.
- It offers virality and word of mouth opportunities for campaigns, on online channels.
- It enhances the consumer interaction with the brand / company, and gives the opportunity to strengthen the emotional relationship with the public.
