3D CONSTRUCTION PROJECT
KRAKEN Rum wanted every passer’s by eyes on its brand. A very demanding and impressive installation was created by Politis OOH, where a 3D, 5 meters long tentacle was created and placed under the roof of the bus stop.
The tentacle seemed like it was coming out of the poster. At the same time, the display of the bus stop was transformed into a fish tank. The water in the tank was black – from the KRAKEN’s ink – and every once in a while, a tentacle holding a bottle of rum was coming out. An out of this world installation for KRAKEN Rum!
EXPERIENTIAL CONSTRUCTION PROJECT
Politis OOH created an extremely engaging and out of the box wrap bus shelter construction in the heart of the city, for Strongbow Cider.
The bus stop was transformed by Politis OOH into a green garden and a real size swing was placed at the one side of the construction. People waiting and passers-by, had the opportunity to enjoy a few out of the ordinary moments. High five for the elements of surprise, freshness and vividness - similar to the taste of Strongbow Cider - for an inspiring installation.
NATIVE CONTENT PRODUCTION PROJECT
Politis OOH Media teamed up with Chicco to produce an interactive outdoor panel that was used as a mass communication mean in order to spread the brand’s CSR campaign named ‘Vres To Koumpi Tou’.
The digital panel displayed a crying baby, while a message was ‘calling’ the people standing and watching nearby to press a button on the panel and stop the baby’s cry. Numerous people were happy to press the button, while - right after the action taken - the panel displayed the campaign’s main message, noting that ‘it takes more than pressing a button to make a baby stop crying’. The content created was linked to YouTube where it had more than 900.000 views.
