Politis Out of Home takes digital transformation in communication a step further, with the launch campaign of the newest more sustainable Adidas Stan Smith, by placing a digital screen in a shelter in the center of Athens.

It is the first time that a led screen is placed on the entire back surface of a bus shelter, thus creating a new outdoor format with an impressive result.

Moving messages, eye catching images, information and wow effect at the same time, are just some of the things that digital wraps have to offer. The construction also hosts sensors that adjust the brightness of the screen, depending on the natural light, for the best viewing performance and energy saving.