The first creative digital wrap shelter in the Politis Out of Home network is a fact. The innovative creative digital wrap with integrated synchronizing content is part of the digital transformation and appears for the first time in the center of Athens, launching a new order in the field of outdoor advertising.
Mindshare and Coca-Cola Hellas, listening to the new market trends and exploiting the high potential of the medium, created once again an innovative campaign, presenting the new Coca Cola Zero with the tagline « The most enjoyable ever! #TakeASip».
Through the impressive screens of the digital wrap shelter a unique story telling environment is created, inviting every passerby to try the soft drink.
