SKY express, one of the fastest growing airlines in the country, made a dynamic entry into international flights by launching direct, daily flights to Larnaca.

This strategic choice, along with all the services the company offers to its customers, as well as the competitive fares, had to be communicated effectively to the public.

For this reason, SKY express chose Politis Out of Home at Cyprus, which offers the largest outdoor advertising surfaces in Cyprus. More specifically, the campaign was hosted on the largest advertising, illuminated surface on the coastal road, just before the Limassol Marina, measuring 10×15 square meters.

A truly impressive communication, that catches the eye day and night.