The Athenian Brewery trusted Politis Group for its out of home promotion. The company is celebrating 150 years of Heineken brand in the most unconventional and innovative way through the digital network of the Politis Group for 30 days.

The Group’s innovative creative digital wrap is based on dynamic content, where the user by scanning the Qr code is transferred to a specially configured microsite and is invited to vote for their favorite Heineken product, Heineken or Green. Through the uniqueness of the network, the brand “comes alive” before the eyes of consumers, inviting them to take part in the voting and experience unforgettable moments.