THE RELATIONSHIP
Today’s population in urban cities is extremely diverse and of course very well informed.
Although they have different lifestyles they follow some norms such as their journeys around the city.
OOH has become a part of their environment. When used correctly (in terms of position, messaging and timing) OOH transforms into a tool that can influence people’s choices and build a positive brand perception.
THE CONNECTION
It is a fact that OOH is a medium not easily distracted by other media. That drives people to be more alert and more receptive to visual stimulation when they see it. Since it also encourages mobile interaction and triggers mobile search simultaneously enhances every campaign’s effectiveness, while driving social media and WoM at the same time.
Taking into consideration the positive mindset of OOH’s audience, the medium becomes the ideal spot to pass that brand message.
THE EFFECT
OOH is solid as a rock. While other media become easily segmented, OOH maintains all of its strengths, achieving mass reach in almost no time. It can build consistent communication for any product/service category and reach every audience sector. The huge exposure and coverage of OOH, makes it ideal for product launches and brand awareness.
Customization, storytelling and personalization are easily applied to OOH. This way a brand can build on a meaningful relationship with its customers. In addition, it can incorporate social media, data feeds etc, to achieve the perfect messaging, at the right place and at the right time.
