VITAL, EYE-CATCHING & ENGAGING
Mobility is increasing, population is increasing, cars are increasing, so do drivers! Especially in big cities, time spent in a vehicle is on the uphill. In addition, traffic has become one major headache.
While standing still in traffic, drivers and co-drivers experience advertising as an integral factor for a positive perception of their surrounding environment.
INFORMATIVE
Signs provide information and warnings. In this case, outdoor works as a sign for those who spend so much time in their cars.
They use graphic display intended to convey information to an audience such as way finding and directional info or even communicating health and safety information.
HOW MUCH TIME DO WE SPEND IN OUR CARS?
A recent research that took place in Greece, people between 18 and 70 years old, spend about 12,6 hours a week in their cars. This is about 2 hours per day!
Source: TRUEBERRIES, APRIL 2020
